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Hiring a Web Designer Readiness Checklist
Below is a list of components that you’ll need for the web design process. I created this list for my customers when I was doing custom web design, so it represents many years of practice understanding...
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How to Pick a Good Domain Name
Your domain name is a major part of your branding – a foundational piece – so think carefully about it. Many of the following issues are really about what to name your business, but when your business...
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How Can I Accept Credit Cards Online?
There are a number of ways for a small online shop to take payments, and there are trade-offs with each. In this article I present an overview of the most common methods. PayPal – the simplest way to...
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How Do I Write Great Website Copy?
When writing copy, there are a few key things to remember: be relevant. speak to your target audience, speak to their needs. personalize it. let your personality shine through. tell your story. prove...
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How Do I Decide What My Website Should Look Like?
Start with your competition, and think about how you will differentiate yourself. Then branch out and look at industries that might have a style you like. Do you like classic lines? Try searching for...
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Where Do I Find High-Quality Inexpensive Stock Photos?
free The best option is stock.xchng. $1-$5 per photo istockphoto – also has a lot of great illustrations. It’s getting a bit more expensive as they grow. stock.xpert – great selection, clean...
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Do I Need to Submit My Site to Search Engines?
It depends. Major search engines like Google have roving bots that crawl through the internet constantly to find new content by following links on sites already in their index. While you can submit...
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Building Trust Through Your Website
Trust is what makes the world go round. They say it’s love, but trust is a prerequisite to love. A good way to approach this topic is to pay attention to your own level of trust when you shop online....
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Search Engine Basics: Incoming Links, PageRank, and Relevancy
An incoming link is a link from someone else’s site to your site. To search engines, especially Google, this acts like a vote for your site. It means that someone else thinks your site is worth linking...
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How to Find Good Link Directories for SEO
There is a directory (a catalog of links) for just about every topic. There are also a few mega-directories that try to list all the websites on the internet. These directories will often link to your...
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How to Plan a Website
Here are some questions to ponder when you are planning a website: Who is your target audience? Is this website for existing customers, potential customers, investors, or all three? Who is most...
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How Can I Improve My Website As a Marketing Tool?
Create a credo for your company that everything else flows from. Marketing is about communicating who you are to the world. To make a strong statement, you need to start out by knowing who you are, in...
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